Real estate marketing is evolving again.

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This isn’t just about making listings look better.
It’s about helping agents WIN more listings.

Our new AI video transformations allow buyers and sellers to visualize what a space could become — while showing your clients that you’re using next-level marketing technology to stand out from the competition.

From virtual renovations to cinematic AI-enhanced visuals, this is more than content. It’s a marketing advantage.

Welcome to the future of real estate media.

Virtual Staging vs. Traditional Staging

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Welcome back to our series of posts on virtual staging. So far we have discussed what virtual staging is, and what type of listings would benefit the most. Today we will discuss the differences between virtual staging and traditional staging.

We are going to assume that you are familiar with traditional staging, but here is a brief overview. In its simplest form, traditional staging has been used by real estate professionals for decades and starts by hiring a professional stager/designer. The stager will view the space and recommend how much furniture you need to rent (if any). From here you need to figure out how many rooms you need/want to stage and what your current budget is. The cost for this can be thousands of dollars per month.

So when comparing the two types of staging, there are pros/cons for both methods.

PROS OF VIRTUAL STAGING

  • Can help you showcase an empty home’s best features
  • Is cost-effective when compared to traditional staging
  • Attracts prospective buyers’ attention online
  • Offers you the opportunity to stage any number of rooms
  • Helps your home stand out in buyers’ memories after they view the listing online

CONS OF VIRTUAL STAGING

  • Works best when the home is already empty/vacant
  • Difficult when you need to remove furniture or items from photos (contact us to discuss as some extra costs may be involved)
  • Furniture and decor only exist in the virtual space – buyers will never see it in person

PROS OF TRADITIONAL STAGING

  • Gives buyers a real-life perspective when they tour the home
  • Prevents buyers from having to tour a completely empty, vacant home
  • Appeals to buyers’ sense of imagination
  • Helps your home stand out in buyers’ memories after they leave

CONS OF TRADITIONAL STAGING

  • Can be expensive, and you’ll keep incurring costs until the home sells
  • Requires stagers to bring in furnishings, decor, and other items
  • May be unnecessary, depending on how quickly homes are selling in your market

We hope this answers some of the questions you might have about virtual staging compared to traditional staging.

NEXT TOPIC: Common Virtual Staging Mistakes

**Special thanks to Angie Bersin from Redfin.ca

What Homes are best suited for Virtual Staging?

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In our last post on virtual staging, we discussed what virtual staging is. Today we will discuss when and what type of homes are best suited for virtual staging.

When your commissions on a sale or lease are limited, trying to keep your client happy while marketing the property to maximize the sale/lease price while keeping the DOM to a minimum becomes very difficult if not impossible. This is when virtual staging is the best practical choice. This is typically the case for those empty leases or those homes that are not quite in the ‘tear-down’ or “full reno” category, but they need a little something to help the buyer visualize the space.

With virtually staged images, you can impress your client and make the space look more appealing at the same time!

BEFORE
AFTER

NEXT TOPIC: Virtual Staging vs. Traditional Staging

NEW!!! QStudios now offers Virtual Staging!!

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QStudios is now offering virtual staging services. We can now take images of those dull empty spaces and add virtual furniture and decor to liven up the image. This can help potential buyers visualize the space while viewing them online. Virtually staged images will work well with our Virtual Slideshows and HD videos!

BEFORE
AFTER

What is Virtual Staging?

Virtual staging, like traditional staging, is decorating a property to showcase its best features and qualities in an effort to make it more attractive to buyers.

“I have always explained to my sellers that buyers will imprint on the first photos they see of a home and will develop their first positive feelings and attraction to a property at that time” describes Jen Williams, Redfin Market Manager.

As the name implies, virtual staging is done with a computer. There’s exactly zero real furniture, area rugs, potted plants, or other decor involved. We digitally insert decorative elements in high-resolution photos to show empty rooms’ full potential.

In future posts, we will discuss such topics as: “What Homes are best suited for Virtual Staging”, “Virtual Staging vs. Traditional Staging”, and finally “Can Virtual Staging Help Sell Your Home?”.

NEXT TOPIC: What Homes are best suited for Virtual Staging?

**Special thanks to Angie Bersin from Redfin.ca

Congratulations to Mark Kirton, recipient of the 2022 Carl Brewer Memorial Award.

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Congratulations to our good friend and colleague, Mark Kirton, the 2022 recipient of the Carl Brewer Memorial Award.

Since being diagnosed with ALS (amyotrophic lateral sclerosis) in 2018, Mark has become a leading advocate in helping to further ALS awareness and find a cure to the cause of this terrible disease.  #EndALS. #TMLA #LeafsForever

Congratulations Mark!!!