Social Media (TikTok and Instagram Reels)
TikTok and Instagram Reels are a new form of creative video. They are different than the usual MLS HD videos that we provide in that they are shorter in length (less than 60 seconds). In this age of shorter attention spans, shorter videos are more compelling and bingeable to viewers and likely to lead to more views for you. TikTok and Instagram Reels are to be used to compliment your existing digital social media marketing.
Unlike Instagram Stories, Reels don't vanish after 24 hours. Users will be able to view and share them for a longer time.
When sharing Instagram Reels, they appear in the main newsfeed, profile pages and on the Explorer page. Instagram also pushes Reels to the search feed. So, there's a good chance that many more people than just your followers will view your listings.